Confronto biciclette


In a bike-friendly world, our bikes can help drive the mobility revolution. If we are to succeed at making change for a more sustainable future, we must work together. We have a long journey ahead of us and are constantly making changes for the better. We continually adapt our products, location and the way we work together to reduce our environmental impact through a number of measures.


Our bikes are pre-assembled before they reach our dealers and shipped in large cardboard boxes. It is simple and easy to recycle the majority of our packaging materials. Wherever possible, we also use recycled waste paper and – if required for transport – FSC-certified fresh cellulose sourced from sustainably managed forests. We have reduced the use of foil or plastic packaging to an absolute minimum.

We use the following materials for our cartons:

  • Our standard cartons are constructed from 100% recycled content.
  • Our e-bike cartons are constructed from at least 80% recycled content and 20% FSC-certified fresh cellulose sourced from sustainably managed forests, to keep the contents safe with added stability and moisture protection.


We have replaced many of the composite packaging materials used inside the boxes with paper-based alternatives, and strive to find more sustainable solutions that will allow us to eliminate plastics entirely in the future.

Every bike goes through rigorous testing in our in-house lab. Our safety and functional requirements are well above standard thresholds, giving our bikes a lifespan of up to 20 years. We do our best to ensure the maximum longevity of our bikes through a combination of our guarantees and warranties, the CUBE Crash Replacement Service for frames and the long availability of spare parts. And the backwards compatibility of Bosch components helps prolong the lifespan of e-bikes so owners can enjoy them for many years to come.


We have six mudguards in our mudguard portfolio that are already made from 100% recycled polypropylene.


We have four bottle cages mudguards in our portfolio that are made from 90 % recycled nylon. The recycled material is sourced from end-of-life fishing nets. Their second life starts as our ACID Bottle Cages


Since 1993 we have remained true to our location in the Fichtel Mountains of northeastern Bavaria. Loyalty to our regional roots and strengthening the area is not only a matter of pride for us, but is also born out of a deep conviction. We are committed to our home region and do our utmost to keep distances as short as possible.


The CUBE family is united by its love for two wheels – in all their forms. Because new ideas make the world go round. As a family business, we foster junior talent within our company and are one of the region’s largest training providers.
We also place value on cultivating long-standing relationships with our partners. Our CUBE dealers are part of the CUBE family, and we save them unnecessary trips and paper by providing virtual training modules, our own app and digital documents. Shipments to retailers are combined to minimise the number of transport journeys required.
Long-term partnerships with our suppliers are equally important to us. Our partner Bosch is also based out of Germany.