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The Shiftblush colour scheme is a visual bridge between the manufactured precision of CUBE's design and the organic nature of the world in which these designs are used.
It's the meticulous attention to detail of our designers – backed up by our in-house test lab – that enables our bikes to perform so well. But it's out there in the outdoors that all this work really matters.
Inspired by nature, the way that the Shiftblush paint scheme's hues flow into a cohesive whole is evocative of the play of light and shade on a landscape, or the range of colours in forest foliage.
What's more, because of the process that we use, every single frame is a one-off. It's our way of reminding you that you're unique... and so is your bike.
JUST LIKE YOU
