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DEALERA
Colour. It helps us to make sense of the world around us. But, more than that, it's also something that can trigger an emotive response. It can invoke memories. It can inspire. And that's why it matters. At CUBE we have an entire team devoted to conceptualising and designing the colour schemes for our bikes. The frame is their canvas and their palette is... well, pretty much limitless. From plain colours to flip paints that change their tone and hue according to the angle of the light; from matt to gloss and a combination of both; from subtle fades to bold blocks and stripes... it's all about showing your bike off at its best.
And using different colours is just part of it. To take things to the next level, our design team also creates custom processes to transform our frames into visual masterpieces that are as individual as you are. Designing and creating unique artworks, from scratch. And then coming up with ways to transfer these visual feasts onto CUBE bikes, one frame at a time. It's slow and painstaking work. But the results are stunning. And each one is a genuine one-off.
Every frame demands its own approach. For example, with a carbon race bike we may choose to make a feature of the carbon weave pattern. Or, if we're working with multiple colours, our design team might use separate layers to make a virtue of the shift from one colour to the next. Each choice is a deliberate one, emphasising the shape of the tubes or the bike's intended purpose.
But whatever the colour and whatever the process used to apply it, it's there to help you create more memories.
Because really, that's what this is all about:
BLACKLINE
There's black, and then there's Blackline. We began by selecting a satin paint finish that absorbs enough light to be properly black, but reflects enough to reveal the frame's contours and detail. And finished with a haptic, pointillist CUBE graphic and elegant chrome grey-brown decals. It's the very definition of understatement.
GRID
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