Look again – the Attention's aluminium frame with mechanically formed top and down tubes is anything but ordinary. We sweated the details on this frame as much as we do on our race-winning machines. Everything from the internal cable routing to the integrated disc mount is designed to improve function without adding unnecessary weight. The multilayer paint means it'll take everyday knocks and scrapes in its stride without losing its good looks. And, as you'd expect from CUBE, our Agile Ride Geometry (ARG) means the Attention frame has the poised, balanced yet agile handling that you'd expect from one of our bikes.