GOOD IDEAS START BY ASKING THE RIGHT QUESTIONS

It is clear to everybody that a saddle should support your buttocks while reducing pressure as much as it can. There is where the SEQUENCE+ comes in. The geometrie is at expert level and the layer padding composition gives the extra+ on comfort. You will feel it at the uphill.

Handlebar grips are a key contact point between the rider and bike and have a direct effect on the overall riding experience.That‘s why we made no compromise on our choice of material: Shock X technology offers extremely good damping qualities.

Backpacks have a lot to live up to! With one of the largest contact points on the body, a great backpack should offer maximum freedom of movement, perfect load distribution and prevent heat build-up in the process. By looking at the human body as a holistic unit using our Natural Fit approach, our designers were able to take comfort to new heights. They have created a brand-new range of slimline backpacks that not only make sure you stay agile and responsive in the saddle but also keep your movements completely unrestricted. Weight is distributed evenly along the length of the back, whilst the Natural Fit back system delivers optimum air flow for maximum ventilation on even the toughest of climbs.

Now I can barely sense the vibrations coming from the road surface and feel like I control the streets, not the other way around.

In particular we look at the bone sutures in our helmet design process. The large number of free nerve endings make these areas especially tender and much more sensitive to pressure. As a result, we incorporate internal pressure-relieving channels in our CUBE helmets

The entire pumping action by ACID pumps is optimised thanks to ergonomically re-designed pump handles.

Shoe lasts are reproductions of the average human foot and the most important part of the manufacturing process as the lasts are what determine the shape and fit of the finished shoe.

Unlike other brands, CUBE insoles are deliberately designed without arch support. Pressuresensitive film tests have shown that even riders with the most varied of foot postures benefit from our neutral ergonomic soles.